The client is an American residential mortgage company and subsidiary of a financial services group. They were looking for futuristic solutions to help them keep pace with the market. Infosys was chosen for its deep technical expertise and proven cloud experience. Along with our IP solutions, we helped the client revamp their marketing and campaign processes for tangible benefits.
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Data-led campaigns for greater success
10% increase in campaign net income
30% higher campaign response rate
22% effort saved during marketing
Provision for real-time data ingestion and faster development of the analytics model