Transforming Digital Experiences for Registered Investment Advisors

In the dynamic Asset and wealth management and financial advisory market, the Registered Investment Advisor (RIA) segment holds lucrative growth potential. RIAs are pivotal in providing tailored financial services to high-net-worth clients, ensuring both expertise and trusted advisory.

This case study delves into how Infosys collaborated with a leading asset management company to transform their approach, leveraging personalized, credible content and innovative digital tools. This partnership not only drove substantial business benefits but also unlocked new revenue channels, positioning the client at the forefront of the industry.

About the Client

The client is a prominent asset management company based in the United States, that caters to Registered Investment Advisors (RIAs) as part of their distribution network. As a leading firm based in the United States, they provide a wide array of financial advisory services to a global customer base.

Challenges

The client faced several challenges in enhancing their efficiency and maintaining objectivity while serving high-net-worth clients. The key issues were:

• Lack of timely information for RIAs while pursuing business expansion opportunities, forcing reliance on third parties for essential information and content
• The need for accurate and relevant information across a wide range of wealth management topics
• Enhancing their own brand by associating with well-respected asset managers

Infosys collaborated with the client to understand needs for employing tools such as Design thinking to craft an exclusive experience for RIAs, enhancing their engagement with the brand. The solution included a well-researched content hub that provided a consistent point of view. This easy-to-use tool seamlessly integrated into existing RIA newsletter processes. By leveraging this tool, RIAs could personalize their communications by adding comments and personal information, ensuring they remained the primary and unique voice to their clients. The solution generated professional, polished materials that could be distributed across multiple channels, including email, hyperlinks, and social media.

The Infosys solution allowed RIAs to maintain their individuality while retaining their affiliation with a strong asset management brand. Notably, the shared content was highly credible and easy to find, which helped build trust. Regular surveys and feedback mechanisms were incorporated to stay updated with the latest RIA needs and to evaluate the effectiveness of the content. Comprehensive analytics for this solution provided insights into traffic patterns and engagement, unlocking new lead generation opportunities for RIAs.

Infosys Solutions

Infosys partnered with the application organization to modernize multiple Middle and back-office applications. Utilizing the Microsoft Power Platform ecosystem, Infosys developed an advanced workflow-based client onboarding platform. This sophisticated platform seamlessly integrated with the client's existing systems, providing a unified solution for onboarding. The transformation greatly improved transparency and operational efficiency. Additionally, Infosys collaborated with the Asset Manager on technology enhancement initiatives to reduce technical debt and enhance agility for new product launches. Infosys optimized the client's investment operations through careful transition and decoupling to an offshore-based hub strategically designed for efficiency without any client disruption.

Business Benefits

According to a J.D. Power survey, the client is now at the top of the list for digitally engaging with end customers. The partnership with Infosys yielded substantial benefits for the client. Some of the benefits delivered to the client are:

Infosys' intervention led to significant improvements, including:

• 80% improvement in customer connection
• 30% increase in time to market for business initiatives roll-out
• Up to 30% reduction in costs
• 100% compliance with industry standards
• Enabling the new revenue channels

This success story demonstrates how Infosys ensured the client-maintained trust and reliability among stakeholders while achieving significant operational improvements and cost efficiencies.

Get in Touch

Ready to revolutionize your RIA marketing? Contact Infosys today to learn how we can help you achieve similar success and unlock new growth opportunities.