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CGT Sales and marketing Summit 2007

Date: June 11 - 13, 2007
Venue: The Roosevelt Hotel,New York

Overview
The annual Consumer Goods Sales and Marketing Summit provides a thought leadership forum for CG executives to network with peers, share ideas and experiences, and learn about important industry trends. Infosys is a Premium sponsor of the event.

At the Summit, Infosys will provide a live demonstration of its Category Analytics Solution, which helps deliver:

  • Visibility across centralized and synchronized sales, activity and cost data sources including syndicated, POS, Retail Link, shipments, media spending, FSI, and other internal data through a prescriptive and user-friendly interface
  • Insights through time- and industry-tested advanced statistical modeling and best practices
  • Action in terms of planning and recommending promotional mix and everyday prices to increase returns, executing timely defensive tactics and strategy, and positioning as the category captains for retail partners

The Category Analytics Solution enables CPG companies to maximize existing investments in underlying systems, improve operational responsiveness through real-time monitoring and tracking, enable better promotional/pricing strategy, and reduce operational costs and improve efficiency by eliminating issues with data visibility and quality.

The panel will look at the four areas of REG NMS (below) and examine how each impact investment advisers and broker/ dealers.

Read more about Infosys' CPG solutions and services

Learn more about the CGT Sales and Marketing Summit 2007

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