This French personal care major is the world's largest cosmetics company, with activities spanning skin care, sun protection, make-up, perfume, hair care, and hair color.
This case study explores how a common data model was implemented, leading to a unified customer view and detailed, actionable insights.
Key Challenges
- The client was looking for a platform that provides insights into current data trends.
- The client needed visibility in supply chain landscapes.
- They were looking for accuracy in sales and orders projections.
- Absence of a 360-degree customer view.
- Lack of actionable insights.
- Inability to perform root cause analysis.
- Difficulty in measuring performance and efficiency.
- Limited analytical solution capabilities.
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The Solution
Common Data Model implementation
- Design and develop good quality consumable data available by implementing the Market Connect solution.
- Detailed assessment phase to understand the as-is landscape of Luminate Data.
- API-wise implementation plan.
- KPI prioritization and validation before production deployment in the GCP environment.
Building a common data model to implement a unified customer view and generate detailed, actionable insights.
- Design and develop good quality consumable data available by implementing the Market Connect solution.
- Detailed assessment phase to understand the as-is landscape of Luminate Data.
- Scalable, product-agnostic data platform solution.
- Common data model for the entire Luminate data.
- Detailed, actionable insights.
- Reduction in time to market.
Benefits
Unified customer view
Unified format for all APIs
Scalable, product-agnostic data platform solution
Common data model for the entire Luminate data
Detailed, actionable insights
Reduction in time to market
