Enable Publishers to be customer-centric with Infosys Media AI Cloud

Overview

Media world is going through many shifts with rapid digitalization, varied preferences by subscribers, digital business model with increasing regulatory focus on information privacy and security. The impact on companies generating billions of dollars in revenue through publishers and advertisers by heavily relying on third-party data is significant as it is a crucial part of ad targeting and measurement techniques.

For advertisers and ad tech companies, the lack of third-party cookies means that they will have to rely on other methods of tracking and targeting users, such as first-party data, contextual targeting, and new technologies like Google's Federated Learning of Cohorts (FLoC). This is a challenging scenario that is unfolding, but also unveils a once in generation opportunity to leverage the connected eco-system to understand the subscriber and drive the targeted outcomes with AI/ML and Generative AI capabilities.

Infosys Media AI cloud focusses on leveraging the 1st party data to generate actionable insights for driving key business outcomes such as improving advertising revenue, increase subscriber base, subscriber retention, content recommendation and data monetization. This is critical for Media industry with the growing data and privacy concerns which will make it difficult to leverage cookie data and 3rd party data.

Goals

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• Smart media & First Party Data.
• Unification of Consumer Data
• Precision with Personalization
• Media Attribution
• Reach & Frequency Measurement.

Scale adoption

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• Scaling intelligence in Marketing
• Siloed Data and marketing Tech
• Data Privacy / Security & Cookie less.
• Siloed Publishers
• Non-working Media spend.

Solution

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Outcomes

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• Unified subscriber profile
• Unified response model with micro measurement
• Precision and personalization journey.