AIMIA and Infosys: A strategic partnership
AIMIA is a global leader in loyalty management offering a full suite of capabilities, including analytics and insight, channel and employee engagement, and event management. They own multiple brands, including Aeroplan, Nectar (Italy and the UK), Air Miles Middle East, LMG Insight & Communication and Carlson Marketing.
In this video, Brett Mackay, Director of Loyalty Technologies, AIMIA Europe, talks about their decade-long strategic business partnership with Infosys and how the customer is at the heart of their business strategy. He also talks about how AIMIA uses insights to reward customers for sharing their data and creates value for them.
Infosys, as an integrated business partner, helped AIMIA deliver multiple innovative ideas. We helped AIMIA use data and insights to create a lasting relationship with their customers and innovate to provide compelling reasons for customers to interact with the brand.
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