Key Challenges

  • Lack of consistency in vehicle pricing information across customer touch points
  • Multiple systems influencing price of vehicles

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The Solution

Portal solution helps dealers market vehicles and enables customers to make informed purchase decisions.

Infosys delivered a portal solution that helped the automobile manufacturer’s dealers serve prospective customers better. Our solution provided dealerships with a ‘single version of the truth’ by converging offline and online vehicle pricing as well as offering real-time visibility into inventory.

From a dealer’s perspective, our portal solution ensures symmetry in vehicle pricing across sales channels and enhances the ability of dealers to promote vehicles in stock, and market accessories. A pricing engine allows dealers to devise a sales strategy based on vehicle series / model / orders in bulk.

From a customer’s perspective, our portal solution enables prospects to search for availability of a specific vehicle model, avail of current promotional offers or discounts, and get updates of vehicle delivery status online.

Robust cloud platform coupled with microservices ensures scalability and reusability

  • Vehicle inventory, pricing, and customer data aggregated in a data lake for accurate reporting and informed business decisions
  • Real-time vehicle status availability and pricing information across portals such as dealer or OEM portal and third-party websites
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Benefits

Infosys developed a Web-based portal for a streamlined vehicle purchase process –

Converted customer data into business insights for influencing and accelerating vehicle purchase

Converted customer data into business insights for influencing and accelerating vehicle purchase

Increased sales and conversion rates at dealerships

Increased sales and conversion rates at dealerships