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Information Services and Publishing

Industry Offerings

Content Monetization

Your publishing enterprise needs to engage business, marketing, medical, financial, and legal professionals with rich content. An omni-channel publishing ecosystem allows you to increase readership and distribution channels, and monetize print as well as digital content by combining subscriptions with new business models.

The Infosys Information Services and Publishing practice facilitates content monetization by allowing flexible content bundling, pricing based on customer requirements, and atomization of content. Significantly, it provides a preview of premium content and helps implement pay-per-view / customized payment methods.

Smart content focused on semantics and analytics optimizes free trial periods, determines threshold levels for metered content, and cross-links products at the point of discovery. An agile framework enables structuring of content (XML and HTML) early in the content delivery process, which boosts operational efficiency and minimizes costs. In addition, it helps repurpose content in multiple formats and ensures seamless access across products, domains and delivery platforms.

Infosys can unlock the underlying value of your content through machine learning, Artificial Intelligence (AI), and the Infosys Information Platform (IIP). Our ability to generate Insights-as-a-Service from structured and unstructured data sources enables powerful decision support systems.

The Infosys Information Services and Publishing practice integrates content-enabled workflows with billing and fulfillment systems to realize several benefits: gain a unified view of assets – from acquisition to post-production, accelerate order processing, streamline multi-channel campaigns, analyze trends, track digital and print ads, and monitor sales.

Infosys content monetization services

The Infosys advantage

  • Advanced and big data tools distill insights from structured and unstructured data and navigation pathways
  • Natural Language Processing (NLP) capabilities of the Infosys Information Platform (IIP) improve search results and the overall user experience
  • Our domain expertise helps create SaaS-enabled solutions with utility-based pricing models
  • Rich experience developing customized and public Application Programming Interfaces (APIs), including REST, URL API and Bulk API, to facilitate better content access

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