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Event details | Event Overview | Session Details | Speaker Profiles

Event details

Date: September 21-22, 2011
Time: 10:00-17:00 GMT
Venue: National Hall, Olympia, London
Booth Number: 241

Event Overview

ad:tech is a leading digital marketing conference that brings together experts in the digital marketing industry from UK and across Europe. Experts reveal latest digital trends and market figures, share best practices and address industry challenges.

Infosys showcases its offerings in the digital marketing space and our experts talk about our partnerships with enterprises to simplify digital marketing and amplifying consumer engagement.

Session Details

Session 1

Topic: Growth through Big Data
Track: Analytics
Speaker: Chris Perry, Joint CEO, Fabric Worldwide LLC
Date: September 21, 2011
Time: 15:50-16:20 GMT

Session Description
The session focuses on new technology developed by Fabric LLC and Infosys; using client examples, Chris demonstrates how unified consumer profiles can be built across digital assets.

Session 2

Topic: Five Steps to Transform Marketing Performance Management
Track: Engage and Convert
Speaker: Prabhu Rama Krishna Eswara, Client Solutions Head, Digital Marketing, Infosys
Date: September 22, 2011
Time: 11:50-12:20 GMT

Session Description
In this session, our expert provides a stepwise approach to measure and manage marketing performance

Session 3

Topic: Simplifying Digital Marketing
Track: Innovation
Speaker: Ajay Anand, Global Business Head, Digital Marketing, Infosys
Date: September 22, 2011
Time: 14:30-15:00 GMT

Session Description
This session shows how an end-to-end and integrated solution meets the needs of an entire marketing organization and its stakeholders

Speaker Profiles
Chris Perry

In 1995, Chris Perry along with Neil Miller launched DNA - one of the first specialist digital advertising businesses in the UK. As a joint CEO he took responsibility of strategy, creative, media, and technology teams, and developed the business for over 10 years adding a number of firsts. These include developing the first e-commerce applications for MFI, B&Q and Comet; launching the first Interactive TV service in the UK; and building the iPhone activation platform for the UK launch with O2. In 2005, the business was bought over by aQuantive, owner of Razorfish, and grew to become one of the biggest digital specialist companies in the UK. It was awarded the NMA effectiveness Awards Grand Prix twice.

Prabhu Rama Krishna Eswara

Prabhu Rama Krishna Eswara has been part of the IT industry for past 14 years working in diverse areas including solutions consulting, program management and portfolio management. He has managed large IT portfolios for companies in the USA and Australia. He was responsible for managing the Cloud offerings portfolio of a banking solutions provider before joining Infosys Digital Marketing Platform. In his current role he is responsible for providing tailored digital marketing solutions that address client objectives and needs. Prabhu has a MBA in marketing from the Indian Institute of Management, Ahmedabad.

Ajay Anand

Ajay Anand, in the last 18 years, has held various responsibilities including delivery and client facing roles across different industries and creating new business practices for Infosys. Ajay played a key role in creating the Gaming practice and as Head of the Hospitality and Leisure practice. He started the Digital Marketing Practice at Infosys and has been instrumental in forming a partnership with WPP to develop next generation Digital Marketing Platform enabling marketers to efficiently create digital properties and reach out to digital consumers.

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