Webinar Details | Webinar Overview | Speaker Profile
Date: March 21, 2012
Time: 11:00 EDT / 15:00 GMT / 20:30 IST
Duration: 1 hour
Speaker: Lori Schafer, Executive Advisor, Retail, SAS Institute
Constant developments in the social media and mobile landscape are compelling all other businesses to become 'retailers'. Even B2B organizations are looking to increase interaction with their end-users through various communication channels. Enterprises can no longer consider social media and mobility as good-to-have strategies. Instead, these are being perceived as game-changing strategies.
Today, retailers engage tech-savvy customers through social media and mobility, helping them build brand equity. At this webinar, you can learn how to make these social strategies work for your business.
Key points of discussion will be:
- Learnings from social strategies of traditional retailers and innovative start-ups
- Some success stories and failures in social strategies
- New analytics opportunities and the requirements being driven by these developments
- Impact of these retail innovations on other businesses
Who Should Attend?
Chief Marketing Officers (CMOs), Marketing Managers, Digital Marketers, Retail Heads, Innovation Heads, Communication Heads
Lori Schafer is the Executive Advisor for SAS Institute's Retail Practice. She serves on the board of directors of several public and private retail and technology companies as well as the National Retail Federation.
Lori is an entrepreneur with 25 years of experience in retail and consumer packaged goods technology. She began her career with Procter & Gamble and was the CEO of Marketmax, Inc., from 1996 to 2003, prior to its acquisition by SAS. In 2003, she became the Vice President of SAS Global Retail and spearheaded the company's retail practice. In 2008, she assumed her current position at SAS.