Infosys – SAP: Developing a Customer Experience for a New Digital Channel
Enterprises need to consider multiple aspects while launching a new digital channel. The three key aspects include – alignment with internal teams, channel cannibalization, and upkeep with organizational initiatives that are already underway. The value and vision of a new digital channel and the product that enterprises are introducing in the market should be adequately communicated across all the stakeholders of the enterprise. In addition, customers are not aware of the new channel hence enterprises need to define a very focused promotion and marketing strategy across the prioritized customer segments.
Hear from our experts at Infosys and SAP as they share interesting perspectives on various topics including defining and developing customer experience for the new digital channel, marketing strategy, and fulfillment and logistical considerations when introducing the new digital channel.