Streamline Content With Content Supply Chain Featuring Matthew Purdon

What is a content supply chain? Hear from Adobe’s Sr. Product Director, Matthew Purdon, to learn how organizations can use it to streamline their content process.

When organizations streamline internal processes and improve their content supply chain, they can ensure the right content reaches the right audience at the right time while maximizing impact and business value.

Adobe’s Matthew Purdon, Sr. Product Director leading Adobe's Content Supply Chain, joins The Funnel to talk about personalizing content at scale with a content supply chain.

Listeners will learn:

  • The impact an optimized content supply chain has on a business.
  • The biggest hurdles organizations face when rethinking their content process.
  • How teams with limited resources can start to streamline their content supply chain.

Listen to the full episode here.

To learn more about content supply chains, visit

Follow Matthew Purdon on LinkedIn at

Follow Blue Acorn iCi on LinkedIn at