Audience Engagement Tools & Platform
Your news enterprise should innovate to distribute and market content, reach new subscribers, and increase engagement with current subscribers to diversify revenues. In addition to implementing pay-wall strategy, there is a pressing need for news enterprises to monetize content assets by adopting new business models and deeper audience engagement to supplement existing subscription-driven businesses.
The Infosys Information Services and Publishing practice provides audience engagement, content monetization strategies, marketing solutions, and business models to upsell and cross-sell content while processing the content and enhancing reach through social and mobile platforms.
The Infosys Hyper-personalization and Hyper-localization solution uses the Infosys Information Platform (IIP) to ingest news consumption and subscription data to provide meaningful insights to marketing teams for understanding customer consumption patterns and interests. It uses Location-based Services (LBS) to empower your enterprise and deliver contextual and geo-tagged news / articles / advertisements and advertorials to subscribers in real-time. In addition, it also empowers your enterprise business team to provide users with flexible preferences and choose their preferred news rather than consuming only trending news.
The IIP Natural Language Processing solution uses content extraction and text analytics capabilities to process historical content and queries to analyze reading habits, and helps you develop revenue models based on consumption patterns and user interests. Moreover, insights into correlation between sections of your newspaper and news articles increase the stickiness quotient of content.
We combine technologies with tools to simplify access, consumption, sharing, and management of content. The Infosys gamification platform deepens audience engagement, while our digital marketing tools drive contextual promotions and up-sell / cross-sell by bundling print and digital products.
We also help develop content structure that supports ‘Lego-ization’ – breaking down content into bite-sized modules for reuse and redistribution across delivery channels. The exposure of news content through Application Programming Interfaces (APIs) and feeds enables pay-as-you-go strategies, including micro-subscription strategies and flexible pricing models for metered news consumption for online and m-Commerce.
The Infosys advantage
- Hyper-personalization and hyper-localization platform to serve contextual content and advertisements
- Platforms and solutions to understand customer behavior and provide insights to improve audience engagement
- Historical content monetization through IIP Natural Language Processing platform
- Expertise in building flexible subscription and pricing business models for metered news consumption
- Rich experience in developing flexible subscription and pricing business models for news consumption and m-Commerce