Improve the effectiveness of your marketing campaign

Overview

The Infosys Information Services and Publishing practice helps you identify and reach out to audience micro-segments with targeted messaging and data-rich campaigns prior to a book release. The Infosys Information Platform (IIP) helps publishers cultivate and engage the audience while monetizing reader behavior.

Infosys enables publishers of print as well as digital products to protect intellectual property and monitor royalty payments. We implement omni-commerce platforms and modernize systems to manage the campaign-to-cash cycle.

Our digital publishing solutions augment the user experience by supporting diverse mobile devices and e-readers. We boost sales by focusing on visibility into markets, tracking campaigns, and measuring performance.

Our experience spans the campaign-to-cash cycle for print and digital books.

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Infosys sales and marketing services

Sales & Marketing
Line

Challenges & Solutions

   

Frameworks and tools that support social media promotions and analytics.

Automation solutions that boost productivity of sales teams.

Digital tools that facilitate online discovery of books, improve ranking in search engine results, and maximize distribution channels.