Sales and marketing
Publishers need to undertake promotional campaigns to generate buzz, maximize pre-orders, and boost sales for book launches.
The Infosys Information Services and Publishing practice helps you identify and reach out to audience micro-segments with targeted messaging and data-rich campaigns prior to a book release. The Infosys Information Platform (IIP) enables publishers to cultivate and engage an audience while monetizing reader behavior.
Infosys helps publishers build and implement solutions that support print as well as digital products while ensuring protection of intellectual property rights and monitoring of royalties. We implement commerce platforms and modernize systems to manage the campaign-to-cash cycle.
The Infosys advantage
- Experience in the entire campaign-to-cash process for both print and digital products
- Experience in providing in-depth analysis to drive actionable insights
- Expertise in frameworks and tools to support social media, analytics, mobility, digital, and cloud