A US-based pharmaceutical company with a presence in more than 50 countries operates 2,000+ websites hosted by 200+ infrastructure service providers.
Infosys helped unify patients, healthcare professionals and sales teams across all brands, covering 50 countries through a single digital marketing platform.
Key Challenges
The pharma enterprise needed a unified digital marketing platform to accelerate product launches and offer a consistent user experience to patients, healthcare professionals and sales teams across brands
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Benefits
Platform to accelerate product launches
A team from the Infosys Cloud Computing practice consolidated hosting services of the large contingent of platform service providers on a global hosting platform. The global solution streamlined provisioning and management of digital marketing artifacts and websites across regions.
The Infosys cloud platform helped the pharma enterprise –
- Ensure 99.95% availability of the digital marketing infrastructure
- Reduce time-to-market for new websites from six weeks to one week
