- Digital Marketing
With the advent of omni-channel devices and an explosion in customer data, it has become extremely important to harness this big data generated across the customer journey and obtain useful insights about customer needs. Infosys GenExA is a holistic offering that helps enterprises decode the customer DNA.
Boundary less data access with an open source data platform, that can be seamlessly integrated with the existing infrastructure. Seamless access to all varieties of data sources with prebuilt adapters.
Prefabricated repository of customer genes for accelerated, persona-driven, and contextualized customer insights. Also provides prebuilt model libraries that accelerate analytics.
Networked data products and consumer genes are published in a business-friendly language, facilitating self-service exploration. Integrated marketplace provides capability to search analytical models and visualizations within the enterprise for collaboration and reuse.