Anticipate needs and inspire customer experience across their omni-channel journey

Overview

With the advent of omni-channel devices and an explosion in customer data, it has become extremely important to harness this big data generated across the customer journey and obtain useful insights about customer needs. Infosys GenExA is a holistic offering that helps enterprises decode the customer DNA.

• This boundary less data platform collates enterprise, digital partner, and external data to enable creation of networked data products in the data intelligence grid
• It further constructs customer genes to build a self-service-driven and customer centric foundation for explorative, predictive, and prescriptive analytics
• The solution is powered by the Infosys Information Platform for rapid implementation and insights generation. It adheres to open and adaptive architecture principles, which seamlessly integrates with existing cloud and hybrid infrastructures and also supports end-to-end automation
• Prebuilt and comprehensive analytical models leverage customer information to generate faster insights across the customer life cycle, enabling persona-based and informed decision making. These insights can be seamlessly embedded into the business processes of the enterprise
• The solution also provides a user-friendly integrated marketplace for data discovery and self-service analytics through a business semantics engine and a customer gene store