Navigating the European Retail Landscape

The European retail sector is undergoing a seismic shift.

From geopolitical disruptions and changing customer expectations, to the rise of AI-powered customer experiences, and the disruptive potential of Generative and Agentic AI—European retailers are facing unprecedented challenges.

Our latest white paper, "Navigating the European Retail Landscape," a collaborative effort between Infosys and PAC, offers a deep dive into these forces reshaping the European retail industry. It delivers actionable insights and strategic guidance to help retailers not only adapt—but thrive in this dynamic environment.

Key Trends and Innovations in European Retail

• Boosting Supply Chain Resilience
  Geopolitical shifts necessitate improved visibility, responsiveness, and collaborative networks to enhance information flow and joint risk management.
• Ethical AI and Compliance
  Infosys prioritizes privacy and ethical considerations, including regulatory compliance like GDPR, in its AI adoption strategies for the European market.
• Hyper-Personalized Customer Journeys
  AI powers seamless online and in-store experiences, enabling hyper-personalized marketing and innovative content creation for enhanced customer engagement.
• Infosys’ Microsoft-Powered Solutions
  Infosys leverages its deep domain expertise and robust partnership with Microsoft to deliver innovative solutions for retailers. These solutions, built on the Microsoft stack and accelerated by the cloud and AI capabilities of Infosys Cobalt and Topaz, help retailers get their products to market faster.

Ready to Navigate the Future of European Retail?

Download the White Paper

Analyst’s Perspective

Thomas Reuner,
Principal Analyst, PAC

"To address European concerns about AI, Infosys prioritizes privacy and ethical considerations."