Infosys-Adobe: A global strategic alliance

Adobe has historically focused on the creation of multimedia and creative software products, with a more recent foray into rich Internet application software development. They are best known for Photoshop — an image editing software, Acrobat Reader, the Portable Document Format, and Adobe Creative Suite including its successor — Adobe Creative Cloud.

Adobe’s vision

“Be a strategic and trusted partner for our customers embarking on the Adobe journey, an incisive experience-led marketing ecosystem orchestrator and a hub of talented thought leaders and consultants.”

Adobe’s credentials

  • 15,000 employees in 41 countries
  • FY16 revenue of US$5.85 billion
  • 3400 patents
  • 33 years of innovation

For more information, visit Adobe's website:

About the partnership

Adobe and its solution partners are leading a global transformation in the world of digital marketing. The integrated technologies of Adobe Marketing Cloud have opened up new, data-rich, digital channels to unlock value for the world’s leading brands. Infosys is Adobe’s ‘Premier Business Partner.’ We are successfully working with Adobe in the following five areas:

  • Interconnected devices and consumers
  • Predictive and statistical analytics-bolstered marketing
  • Flexible application programming interfaces (APIs) and open sources
  • Industry marketing over traditional
  • Personalized experiences

Our digital practice collaborates with Adobe to accelerate growth within the telco and media sectors.

Brand Builder

  • Predefined process from ideation to deployment
  • Pre-built templates, themes, and components
  • Continuous integration environment


  • Tool-assisted agile development
  • Inline testing of development with alerts, prompts, and pixel-perfect validation
  • Detailed error reporting and historical analysis reports


  • Improves campaign decision based on contextual and feedback data
  • Presents personalized messages in real time
  • Integrates with customer-optimal personalized offers