Digital or traditional mortgage lender – who would a millennial choose?


Digital lenders are challenging traditional mortgage providers on their home turf. Consumer dynamics are changing and digital lenders are catering to their every need – speed, agility and a near paper-less experience. These tech-savvy consumers or millennials now account for nearly 48% of home buyers. Though traditional mortgage providers are standing their ground yet they are enabling customer-facing as well as their digital capabilities to drive quality and efficiency. The jury is still out there as to who will win the mortgage lending battle, but for now, experience what one millennial went through in his mortgage borrowing journey.