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Portal solution enables companies to advertise outdoors

Signposter.com has leveled the playing field for local businesses in the United Kingdom by helping them create outdoor advertising through an online portal. The company, a subsidiary of WPP, one of the world’s largest communications groups, partnered with Infosys to develop a portal that enables businesses to buy and manage outdoor advertising.

The portal helps small and medium-sized businesses discover billboard sites that are available in their area. It also provides information about how much it will cost to place advertisements in a specific area. Earlier, only organizations with big budgets could advertise at strategic locations.

Our Global Delivery Model enabled Signposter.com to develop the portal and introduce its offering quickly. “Infosys has been instrumental in developing our robust platform. We’ve been able to scale up our offering very quickly and be very agile in the way we do business," said Rob Brayshaw, CIO of Signposter.com.

Learn more about the innovative service from Signposter.com

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