Hyper-personalisation: Your Key to the Prosumer-led Economy of the Future
Consumers today are a more diverse breed. Their expectations keep changing. They make informed decisions backed by sound information. Companies today are hence going the extra mile to better understand consumers of today. This byline outlines the challenges that have arisen for businesses amidst today’s consumers’ ever-changing demands and expectations. Amidst the backdrop of an ongoing prosumer era, Lax Gopisetty, Vice President, Infosys, explains that it will be the businesses that can effectively implement strategies for supplying tailored and globally standardised goods that will retain relevance with this generation of prosumers over the next decade.