Marketing Operations Services

71% of companies use AI for content and campaigns in their marketing strategies — do you?

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Enabled a leading publisher to scale campaigns and content with marketing automation.

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Infosys Aster

Marketing Operations

Role of Marketing Operations Services

Marketing Operations Services are the backstage crew that manages processes, technologies, and data to streamline campaigns and enable data-driven decisions. They enhance efficiency, align marketing strategies with business goals, and improve ROI, driving growth and supporting business strategy.

Challenges Faced by Marketers

Marketers encounter complex challenges in managing marketing operations—cross-geography vendors, fragmented systems, data overload, and tight budgets. To illustrate, integrating CMS platforms demands ensuring consistent customer experiences across diverse systems, while CRM services require consolidating fragmented data to deliver scalable, personalized engagement.

Need for an Innovative Approach

Without the right expertise, challenges like maintaining data accuracy across departments or managing content globally can quickly drain resources. These hurdles hinder growth and efficiency, demanding an innovative and tailored approach to streamlining marketing operations and achieving measurable results.

Unlock Growth and Efficiency with AI-driven Marketing Operations Services

AI
Features

Unified data insights Enhanced hyper-personalization Cost efficiency Predictive intelligence Consistent brand messaging

Streamlined marketing operations

With streamlined marketing operations you can gain:

40% faster content and campaign turnaround

30-40% speed-to-market gains

20-50% productivity boosts

~50% Nearly 50% improvement in all campaign process time

AI
Features

Streamlined marketing operations Enhanced hyper-personalization Cost efficiency Predictive intelligence Consistent brand messaging

Unified data insights

generate 30% conversion boost! Don’t let scattered data hold you back—unify your insights with Infosys Aster and boost your conversions by a whopping 30%.

AI
Features

Streamlined marketing operations Unified data insights Cost efficiency Predictive intelligence Consistent brand messaging

Enhanced hyper-personalization

AI usage in personalization is at 57% with data drivan insights The Infosys CMO Radar survey, the extent of AI usage in personalization has touched 57%. You can hyperpersonalize with Infosys Aster.

AI
Features

Streamlined marketing operations Unified data insights Enhanced hyper-personalization Predictive intelligence Consistent brand messaging

Cost efficiency

45% reduced total cost of ownership(TCO) Slash your total cost of ownership (TCO) to 45% and unlock budgets for game-changing marketing innovation!

AI
Features

Streamlined marketing operations Unified data insights Enhanced hyper-personalization Cost efficiency Consistent brand messaging

Predictive intelligence

56% of the Infosys CMO Radar survey respondents craft dynamic AI strategies for marketing. You, too, can do it with Infosys Aster.

AI
Features

Streamlined marketing operations Unified data insights Enhanced hyper-personalization Cost efficiency Predictive intelligence

Consistent brand messaging

100% adherance to brand guidelines 100% on-brand, every time—a desirable level of consistency for any brand!

Our Solutions

At Infosys Aster, we redefine marketing operations by integrating AI-driven solutions across content, campaigns, commerce, and social media. Whether managing multi-channel campaigns or personalizing customer journeys, Infosys Aster's advanced AI capabilities equip you to transform the complexity of your marketing operations into a well-oiled, intelligent machine.

AI-driven Precision

Transform your marketing with Infosys accelerators like Infosys Topaz, Infosys Cobalt, and PolarisEdge. Seamlessly localize multilingual content, personalize and automate email campaigns, and design engaging visuals and subtitles. Decode social media sentiment, craft SEO-optimized product descriptions, and communicate across 160+ languages. With actionable AI-powered insights guiding smarter decisions, drive efficiency, precision, and impactful growth for your business today!

Centralized Digital Operations Factory Model

Global brands often face high costs and coordination issues with scattered marketing operations.

Infosys Aster solves this with a centralized digital operations model, unifying content, marketing, social media, and reporting. This streamlines processes, boosts collaboration, and accelerates digital transformation, reducing costs and enhancing efficiency.

Transform your marketing operations with a unified, smarter approach.

AI-driven Process Optimization

Our AI-led service streamlines operations, boosts efficiency, and adapts to your brand's needs for sustainable growth. Our centralized Project Portfolio Management (PPM) solutions minimize inefficiencies and standardize processes, maximizing quality and results. Infosys Aster PPM solutions, backed by AI, help identify risks, optimize resources, make informed decisions, monitor performance, and enhance customer experience.

Managed Marketing Services

Infosys Aster Managed Marketing Services (MMS) offer integrated, end-to-end solutions, acting as an extension of your team. Expect top-tier expertise, cost efficiency, predictable outcomes, scalability, and access to cutting-edge technologies with minimal management overhead. Plus, enjoy seamless access to Infosys Cobalt and Infosys Topaz.

Marketing Operations Offerings

Transform your marketing game with our AI-first approach, powered by an advanced suite of AI accelerators.

Content Creation: Generate high-quality blog posts, articles, website copy, ad copy, and social media content with a human touch.

Content Acquisition and Curation: Identify relevant content sources and curate valuable information, ensuring content quality and freshness.

Content Enrichment: Conduct sentiment analysis and keyword research to improve readability, optimize SEO, and engage audience.

Multilingual Content Delivery: Deliver localized content across multiple languages, using machine translation of native, scanned, and handwritten documents covering over 160 languages.

Data-driven Optimization: Track content performance, identify areas for improvement, and optimize content strategy for maximum impact.

Here is how you can benefit

50% increase in efficiency in content creation, publishing, and distribution.

30-40% higher search engine ranking.

40% increase in productivity.

50% faster time-to-market.

AI-powered Email Journey: Implement AI-powered campaign workflows and segmentation. Practice dynamic ranking and real-time personalization for enhanced engagement, and use an AI-powered subject line analyzer for optimal open rates.

Campaign Operations: Leverage data-driven SEM and SEO strategies for end-to-end digital advertising services, including ad setup, review and optimization, QA and ad trafficking, search, display, and email campaign management.

Automated Content Creation: Auto-generate emails, landing pages, and ads creation that maintain brand consistency.

AI-driven Recommendations: Streamline A/B testing with AI-driven recommendations and automated analysis.

Digital Experience: Personalize landing pages and ads based on individual customer behavior and preferences.

Here is how you can benefit

50% improved marketing campaign effectiveness.

30% increase in email open rates.

25-35% increase in conversion rates.

40% increase in ROI.

50% improvement in campaign effectiveness.

Creative Services: Get access to a comprehensive range of creative services, including artwork production, content/asset adaptation, 2D/3D animation, and website/brochure design.

Powered by Automation: Streamline your workflows with advanced automation tools, including automated video editing, image resizing for multiple channels, and AI-assisted tasks.

Here is how you can benefit

70% increase in productivity efficiency.

50% cost reduction.

40% increase in digital asset reuse.

30% faster time to market.

Social Presence Management: Optimize your reach with AI-based consumer sentiment analysis, image and video caption generation, and scheduling of posts.

Content Curation and Moderation: Curate relevant, engaging content and use moderation tools to ensure a positive and safe online community.

Listening and Response Management: Monitor social media conversations, respond promptly to customer inquiries and feedback, and build lasting connections with target customers.

Insights and Analytics: Analyze different forms of data and provide diagnostic, predictive insights in an interactive dialogue conversation for valuable insights into audience behavior, campaign performance, and competitor activity. Also, we use dynamic visualizations, sentiment analysis, and multitenancy.

Here is how you can benefit

70% increase in productivity efficiency.

50% cost reduction.

30% faster time to market.

40% increase in digital asset reuse.

Product / Item Setup: Setup and optimize AI-driven product information, including descriptions, images, and attributes—across all sales and marketing channels.

Commercial Website Management: Manage, maintain, and update your e-commerce website for optimal performance, security, user experience, and seamless shopping.

Marketplace Ad Operations: Optimize end-to-end campaigns across platforms such as Amazon, eBay, Walmart, and more.

E-catalog Operations and Loyalty Management: Create, manage, and distribute e-catalogs; implement loyalty programs, including point systems, exclusive offers, and personalized rewards.

Here is how you can benefit

100% streamlined and standardized product master data.

100K + product catalogs built.

Improved quality of 150K listings.

Let’s start the conversation and explore how we can support your goals. Contact us today

FAQ's

What is the delivery model of Infosys Aster’s services?

Infosys Aster operates under a managed services model, delivering consistent, high-quality support. Through a shared services approach, we serve global customers by centralizing operations, improving efficiency, and reducing costs.

Can Infosys Aster manage seller central accounts and marketplace ads?

Yes, we assist clients in managing seller central accounts, optimizing participation in marketplace ads, and streamlining operations.

Are websites and content optimized for mobile devices?

All web pages and content created by Infosys Aster are fully mobile-optimized to provide seamless user experiences on any device.

What technology powers Infosys Aster’s marketing operations?

We integrate with industry-leading platforms tailored to client preferences. Additionally, we leverage AI accelerators like GenAI content generators for scalable and efficient content creation. The suite’s AI capabilities, powered by Infosys Topaz, help brands improve channel efficiencies by analyzing performance data and adapting strategies in real time. We also leverage our cloud.

Are your solutions data-driven?

Yes, we use data-driven insights, such as customer segmentation, geo-location, and behavior analysis, to create impactful marketing materials. Methods like A/B testing are deployed to maximize results.

Can Infosys Aster offer multi-modal communication support?

Yes, our solutions extend beyond text to support avatar-based, speech, emotion, image, and video content generation, delivering cutting-edge engagement experiences.

Can Infosys Aster generate content in multiple languages?

Absolutely. Our AI-powered tools create content in various languages to ensure localization and relevance for global markets.

Can Infosys Aster manage non-English materials?

Yes, we handle non-English language content effectively, offering translations to and from English whenever required.

Does your platform support postal advertising?

Yes, Infosys Aster manages postal campaigns, collaborating with local agencies to meet regional requirements.

Is end-to-end workflow access available?

Clients have full transparency and control, with access to the entire workflow—spanning content creation, campaign execution, analytics, and reporting.

How does Infosys Aster maintain cost efficiency?

We offer offshore marketing operations as a cost-effective alternative to traditional onsite agencies while maintaining high-quality services.

How does Infosys Aster ensure ethical AI practices?

We align all AI-driven processes with global ethical standards and perform regular audits to ensure compliance. Robust governance practices guarantee fair, unbiased, and responsible AI usage.

Are Infosys Aster’s solutions ISO certified?

Yes, our marketing operations and AI solutions adhere to ISO certifications, reflecting our commitment to excellence, security, and global standards.

Case Study

Marketing

Digital marketing operations for largest independent performance marketing agency

Marketing Operations

Infosys Aster Offerings

Strategy

Infosys Aster's strategic capabilities deliver insights and focus that drive brand, audience, go-to-market and experience success with precision, inspiration, and confidence.

Brand and Creative Services

Infosys Aster delivers the platforms and experiences that people love, where they can purchase, play, and explore.

Digital Experience

Infosys Aster creates engaging cross-channel experiences driven by hyper-personalization to meet the most exacting demand for marketing outcomes.

Digital Commerce

Infosys Aster gives consumers engaging ways to discover and search, select, buy — and seek instant gratification.

MarTech

Infosys Aster helps build world-class brands and robust demand-gen with the complete range of always-on content, hyper-personalization, campaign automation, and more.

Performance Marketing

Infosys Aster drives it all - from more effective campaigns to more satisfied customers; from more profitable promotions, to greater stakeholder outcomes.

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Marketing Operations Services

71% of companies use AI for content and campaigns in their marketing strategies — do you?

Enabled a leading publisher to scale campaigns and content with marketing automation.

Streamline your marketing strategy with AI and clear the chaos with Infosys Aster!

Marketing Operations

Unlock Growth and Efficiency with AI-driven Marketing Operations Services

Streamlined marketing operations

Unified data insights

Enhanced hyper-personalization

Cost efficiency

Predictive intelligence

Consistent brand messaging

Our Solutions

Marketing Operations Offerings

Here is how you can benefit

Here is how you can benefit

Here is how you can benefit

Here is how you can benefit

Here is how you can benefit

FAQ's

Case Study

Digital marketing operations for largest independent performance marketing agency

Infosys Aster Offerings

Strategy

Brand and Creative Services

Digital Experience

Digital Commerce

MarTech

Performance Marketing

Ready for more engaging experiences, more efficiency, and unparalleled growth? So are we.

Excellent. Just need to capture a few more details.

Done. We'll find the right person to help you get the job done.

First, tell us a little more about what you're looking for here today.