As the world changes faster than before, data-driven marketing and experiences is becoming the key to new business models. It is shaping a new normal in every sphere of marketing which includes omni-channel hyper-personalization, campaign management, new media buying and connected consumer journeys. To maintain a competitive advantage, enterprises need to track their consumer interactions, user behaviors and preferences across digital touchpoints in real time and devise strategies to stay relevant.
Infosys provides end-to-end service offerings comprised of website tagging implementation to data sourcing, ingestion & integration across data sources/platforms, data transformation & modelling, reports & dashboard configuration, analytics solutioning and business insights generation. We help our client optimize the performance of their marketing campaigns, establish scalable A/B testing process and recommendations to optimize performance and ROI.
Our team brings expertise in digital marketing ecosystem across Google platforms and product offerings which includes Google Analytics 360 stack viz. Big Query, Google Tag Manager, Cloud Dataflow, Google Looker, Google Data Studio, GCP, Firebase etc.
Our Service Offerings:
The Infosys & Google Analytics Offerings cover entire spectrum from basic analytics environment set-up to enabling advanced configuration, website audit & tag management, analytics framework creation, reporting & data driven insights generation and application of advanced AI and ML techniques to support strategic planning & specific business objectives. Below is a detailed chart of our analytics service offerings.
Infosys demonstrated success in Analytics implementation, transformation, data querying, exploration, analysis, business insight, and deployment using TMS (Google Tag Manager, Tealium, Adobe Launch) and Google Analytics along with Cloud Platform products.
We have a proven track record in Tag Migration and Management ex. GTM to Tealium, GTM to Adobe Launch etc.
Our analytics implementation and AI solution like Infosys Genome Solution.
Insight oriented results & Provide deep dive insights & recommendations for optimization.
Infosys enhanced and in-detail tracking documentation with sample tracking data.