Case Study
A Global Leader in Travel and Hospitality Rewards was looking for an innovative solution to enhance customer engagement via loyalty programs
The Solution
Seek offers through Conversation Interfaces
Infosys provided an emerging tech led integrated shopping experience solution for efficiently engaging with customers. The solution can add the digital loyalty card to the user’s mobile wallet and provide notifications of on-going offers by auto-detection of loyalty cards. It leveraged QR code based scan and SMS based registration for on-boarding new members. Members could also seek on-going offers through Conversational interfaces such as FB messenger and Alexa.
Benefits
Frictionless Customer Experience and Increased Loyalty
The solution provided multiple interactive touchpoints that helped in quick on-boarding of new customers to the Loyalty program
The registered customers could now receive continuous notifications of new offers catered to their interests
The solution added a personalized experience by providing customers with their monthly reward summary via personalized videos
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