Consumers are getting younger, better informed, and more assertive about their choices. The digital generation seeks a higher degree of personalization in products and services. Insurance carriers need to address these changes in demographics and the dynamics of business.
Pervasive computing helps digital consumers collaborate and take informed decisions. Insurance carriers must invest in platforms that enable information sharing in real-time, while focusing on compelling value for all stakeholders. Web 2.0 aligns business with IT, enables collaboration across the enterprise, and enhances the customer experience. Mobile solutions serve consumers across touch points and open up opportunities for cross-sell and up-sell.
Insurers can realize the goal of next-generation insurance by optimizing systems to ensure agility, enhance efficiency, and drive growth. Experts at Infosys blog on the imperative of ‘smarter’ insurance, to engage with digital consumers and facilitate innovation across product, service, and distribution.
Shared services and integrated processes boost performance.
Web 2.0 helps insurers improve the effectiveness of marketing.
George provides consulting services to life and annuity insurance, property and casualty insurance, and brokerage companies. He can be reached at:
Siva has rich experience in product management, quality, project management, consulting, account management, sales, planning, and assurance. He can be reached at:
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