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Mobility

Success Stories

Online Shopping Solution for a US-based Retail Giant

The Client

The client is one of the largest retail discount stores in the U.S.

Business Need

The client sought a mobile shopping presence to build on its customer base.

Challenges
The client lacked a mobile shopping presence which led to loss of younger customers.

Our Solution

The client engaged Infosys to conceptualize and build a complete B2C solution that offered an enriched online shopping experience for customers and provided increased visibility to the company. The features of the solution included: simple user interface (UI) integrated to the client’s online store, which provides seamless transition from web-based interface to a mobile phone interface.

Other features included: Native smartphone features such as maps, GPS, HTTP handling, mail, phone, etc. along with integration with existing back-end APIs.

Benefits
  • Significant increase in non-storefront revenue most of which came from mobile shopping
  • Increased brand awareness among younger generation leading to association of brand with being tech-inclined

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