Engaging users through fun and achievement based experiences
Overview
Gamification techniques strive to leverage people's natural desires for competition, achievement, status, altruism, community collaboration, and many more. Businesses can use gamification to drive desired user behaviors that are advantageous to their brand. One common technique of gamification is to increase engagement by rewarding users who accomplish desired tasks. Rewards such as badges and points are used to elevate status by showcasing the talents, expertise, and accomplishments of users. Competition is another technique that can be used in gamification. The desire to appear on the leaderboard drives players to complete more tasks, in turn fueling deeper engagement.
How Infosys delivers value to its customers in the area of Gamification
Talk to our expertsThe Infosys Centre for Emerging Technology Solutions has developed the Infosys Enterprise Gamification Platform (iEGP), with which gamification can be implemented rapidly for any enterprise scenario, be it customer, employee or partner. Some of the business scenarios include customer sales, support and enterprise knowledge management.
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