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Key to reinventing your in-flight retail programme: Exclusivity and convenience

In-flight exclusivity does not stop with printing the airlines’ logo on retail products. The products need to be priced competitively and should improve the in-flight retail experience. Consumers demand a personalized shopping experience that is delivered consistently across multiple digital touch-points. So, a complete reinvention of the shopping experience on-air has become a necessity to drive differentiation.

Abhishek Singh, Product Manager – Travel & Hospitality, Infosys, talks about how carriers can amp up their in-flight sales and more.

Published with the permission of Airlines Passenger Experience Association

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