Infosys Salesforce Practice has established a dedicated Center of Excellence to address the market requirements of consumer goods and retail brands with soaring expectations from tech savvy customers, ever changing complex supply chain, increasing e-commerce sales and rise of influencer driven decision making.

Infosys Salesforce Offerings for the Consumer Goods, Retail, and Logistics Industry

  • Hyper-personalized Customer Experience Implementation Services (Customer 360)
  • AI-Powered Data and Analytics Services (Data Cloud, CRM Analytics (formerly Tableau), and Einstein GPT)
  • Industry-Specific Services (Route to Market, Trade Promotion Management, Order/Shopping Cart Management, E-commerce Solutions, Billing and Payment Management, Loyalty Management)
  • Logistics and Supply Chain Optimization Services (Hub and Spoke Modeling, Workforce Productivity Improvement, Field Service Delivery Application Services, Inventory and Warehouse Management)
  • Digital Marketing (Campaign Management, Customer Advocacy Management, Social Media Marketing, Influencer Marketing, Omni-Channel Journey Orchestration)
  • Managed Service Support
  • Continuous Improvement through Automation & Cost Optimization Services (Org Rationalization, License Cost Reductions)
  • Faster Product Adoption (Change Management and Training)
  • Innovation – Data Cloud and Gen AI Offerings

Simplify your Route to Market and Revenue Management Journey with Infosys Industry Cloud Services

  • Carbon-NeutralHyper Personalized Customer Experience
  • Carbon-NeutralCommercial Excellence with Trade promotion Automation
  • Carbon-NeutralCohesive Commerce
  • Carbon-NeutralPerfect Retail Store Execution
  • Carbon-NeutralConnected and Consistent Customer Service
  • Carbon-NeutralCustomer Advocacy and Loyalty Management
  • Carbon-NeutralInventory and Warehouse Management
  • Carbon-NeutralWorkforce Productivity Improvement
  • Carbon-NeutralField Service Delivery Operations
  • Carbon-NeutralReturns and Rebate Management
  • Carbon-NeutralAssisted Store Sales, Clienteling, and Self-Checkout Solutions

Challenges & Solutions

  • Omnichannel orchestration encompassing all the digital touchpoints with Salesforce Customer 360 solutions to create a unified shopping experience for customers
  • Connected Cross channel Ordering and Servicing

  • Readily available Retail Store data for cross selling and upselling activities with Salesforce Consumer Goods Cloud
  • Automatic calendaring and store visit planning through integrated Salesforce maps
  • Ability to capture competitor information via online / offline enabled mobile application

  • Live spreadsheets with collaborative trade planning capabilities
  • Adaptive and dynamic trade calendaring
  • Real time reporting and analytics solution to track trade spend & promotion effectiveness

  • One stop partner and supplier relationship management solution
  • Streamlined supply chain through Digital Hub and Spoke models