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Offerings

Infosys Salesforce Consumer Goods, Retail and Logistics Offerings

Overview

Infosys Salesforce Practice has established a dedicated Center of Excellence to address the market requirements of consumer goods and retail brands with soaring expectations from tech savvy customers, ever changing complex supply chain, increasing e-commerce sales and rise of influencer driven decision making.

Infosys Salesforce Offerings for the Consumer Goods, Retail, and Logistics Industry

  • Hyper-personalized Customer Experience Implementation Services (Customer 360)
  • AI-Powered Data and Analytics Services (Data Cloud, CRM Analytics (formerly Tableau), and Einstein GPT)
  • Industry-Specific Services (Route to Market, Trade Promotion Management, Order/Shopping Cart Management, E-commerce Solutions, Billing and Payment Management, Loyalty Management)
  • Logistics and Supply Chain Optimization Services (Hub and Spoke Modeling, Workforce Productivity Improvement, Field Service Delivery Application Services, Inventory and Warehouse Management)
  • Digital Marketing (Campaign Management, Customer Advocacy Management, Social Media Marketing, Influencer Marketing, Omni-Channel Journey Orchestration)
  • Managed Service Support
  • Continuous Improvement through Automation & Cost Optimization Services (Org Rationalization, License Cost Reductions)
  • Faster Product Adoption (Change Management and Training)
  • Innovation – Data Cloud and Gen AI Offerings

Simplify your Route to Market and Revenue Management Journey with Infosys Industry Cloud Services

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  • Hyper Personalized Customer Experience
  • Commercial Excellence with Trade promotion Automation
  • Cohesive Commerce
  • Perfect Retail Store Execution
  • Connected and Consistent Customer Service
  • Customer Advocacy and Loyalty Management
  • Inventory and Warehouse Management
  • Workforce Productivity Improvement
  • Field Service Delivery Operations
  • Returns and Rebate Management
  • Assisted Store Sales, Clienteling, and Self-Checkout Solutions
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Challenges & Solutions

  • Omnichannel orchestration encompassing all the digital touchpoints with Salesforce Customer 360 solutions to create a unified shopping experience for customers
  • Connected Cross channel Ordering and Servicing

  • Readily available Retail Store data for cross selling and upselling activities with Salesforce Consumer Goods Cloud
  • Automatic calendaring and store visit planning through integrated Salesforce maps
  • Ability to capture competitor information via online / offline enabled mobile application

  • Live spreadsheets with collaborative trade planning capabilities
  • Adaptive and dynamic trade calendaring
  • Real time reporting and analytics solution to track trade spend & promotion effectiveness

  • One stop partner and supplier relationship management solution
  • Streamlined supply chain through Digital Hub and Spoke models

Resource Center

View point

Getting It Right: The Secret Mix to Making Your Trade Promotion Work

Read More
View point

Redefining Retail and Consumer Goods Business Operations with Gen AI

Read More
Insights

Salesforce Marketing Cloud AI Kickstarter

Read More
White Paper

5 Must-Have Capabilities for Resilient Supply Chains in Retail

Read More

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