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Digital and social media marketing solution for Retail Industry
Overview
The Customer advocacy solution, part of Infosys Cobalt, is a retail industry solution for digital and social media marketing that leverages the Sales and Marketing Cloud from Salesforce® – Exact Target and Radian 6 – for seamless consumer connect, behavioral targeting, campaign management, marketing effectiveness tracking, and social analytics.
- Understand consumer demand better in a non-intrusive/invasive manner
- Engage with consumers for ideas on product development and improvements
- Predict consumer behavior from their social media conversations and purchasing habits
Brochure: https://www.infosys.com/digital/insights/Documents/infosys-customer-advocacy-tool-retailers.pdf
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