The Customer advocacy solution, part of Infosys Cobalt, is a retail industry solution for digital and social media marketing that leverages the Sales and Marketing Cloud from Salesforce® – Exact Target and Radian 6 – for seamless consumer connect, behavioral targeting, campaign management, marketing effectiveness tracking, and social analytics.

Infosys Customer Advocacy Solution

Challenges & Solutions

Create 360 degree view marketing dashboard/ campaign reports and customized reports for measuring the effectiveness of the campaign

Improve customer intimacy by customized campaign creation using Journey Builder

Customer profiling for segregating needs of different section of customers