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Infosys Customer Advocacy

Overview

The Infosys Customer Advocacy Solution, part of Infosys Cobalt, is an industry solution for digital and social media marketing leveraging Salesforce Marketing, Sales, Service and Experience Cloud to help the retail industry increase consumer loyalty, build on their consumer base, have an ability to proactively engage with them and continually improvise on their marketing strategy.

Infosys Customer Advocacy Solution

An advanced marketing solution built using Marketing Cloud and Salesforce platforms to help the retail industry increase loyalty and proactively engage with customers.

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  • Understand consumer demand better in a non-intrusive/invasive manner
  • Engage with consumers for ideas on product development and improvements
  • Predict consumer behavior from their social media conversations and purchasing habits

Brochure: https://www.infosys.com/digital/insights/Documents/infosys-customer-advocacy-tool-retailers.pdf

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Challenges & Solutions

Create 360 degree view marketing dashboard/ campaign reports and customized reports for measuring the effectiveness of the campaign

Improve customer intimacy by customized campaign creation using Journey Builder

Customer profiling for segregating needs of different section of customers