Infosys Customer Advocacy Solution

Overview

The Customer advocacy solution is a retail industry solution for digital and social media marketing that leverages the Sales and Marketing Cloud from Salesforce® – Exact Target and Radian 6 – for seamless consumer connect, behavioral targeting, campaign management, marketing effectiveness tracking, and social analytics.

Infosys Customer Advocacy Solution

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Understand consumer demand better in a non-intrusive/invasive manner
Engage with consumers for ideas on product development and improvements
Predict consumer behavior from their social media conversations and purchasing habits

Brochure: https://www.infosys.com/digital/insights/Documents/infosys-customer-advocacy-tool-retailers.pdf

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Challenges & Solutions

Create 360 degree view marketing dashboard/ campaign reports and customized reports for measuring the effectiveness of the campaign

Improve customer intimacy by customized campaign creation using Journey Builder

Customer profiling for segregating needs of different section of customers

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Case Studies

Best stories of Infosys Salesforce implementation

analyst rating

Infosys positioned as a 'High Performer' in the HfS Blueprint report for Salesforce Services 2017

Client Testimonial

Dupont realizes business value; gets closer to customers