bp App Powered by AI Boosts Customer Loyalty
bp capitalizes on AI to maximize profitability in the convenience and mobility market. earnify™, the bp loyalty program app rewards customers for refueling and shopping at its fuel stations and convenience stores.
In a podcast hosted by MIT Technology Review Insights, in partnership with Infosys Cobalt, Tarang Sethia, GM of digital products, mobility and convenience for bp Americas, discusses how the global oil and gas company delivers a seamless customer experience and drives customer loyalty via its earnify™ app.
Key Takeaways
App driven by AI
earnify™ simplifies shopping and centralizes rewards management. The integration of loyalty programs and a metrics scorecard allows store owners to measure performance as well as the customer and employee experience at the fuel station or convenience store.
Cloud-based POS system
The seamless integration of back-office pricing systems enables dynamic pricing at retail stores and ensures scalability. AI-based automation of customers and payment systems reduces operating costs by 20%.
SaaS retail operating ecosystem
AI tools improve operational efficiency and empower retail store managers to cultivate customer loyalty with personalized offers.
IT helpdesk
An AI-driven support solution proactively monitors and resolves issues. For instance, it identifies abnormal patterns in a PIN pad and recommends restart or replacement to avoid a potential issue.
Supply chain optimization
Smart pricing and inventory management enable store owners to accurately predict and fulfill customer demand.
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Published with permission of MIT Technology Review Insights
