KnitWell Group & Infosys Engage: AI-Powered Retail Email Platform

KnitWell Group is home to eight iconic women's apparel brands, Ann Taylor, Loft, Lane Bryant, Talbots, Haven Well Within, Chico's, Soma, and White House Black Market, across 2,700 stores serving 20 million customers.

At that scale, the personal outreach that makes each brand special runs into a hard limit: there are only so many hours in an associate's day. Engage, built in partnership with Infosys, changes the math.

Meet Engage AI

Engage uses AI to generate individualized, personalized customer emails, drawing on what each brand knows about the customer and the objectives of each campaign. Associates stay in control of the relationship; the AI handles the heavy lifting.

The result: associates reach far more customers, and every message still feels personal.

See Engage AI in Action

Hear directly from the people behind the platform, Jaap Van Riel, Chief Technology Officer, KnitWell Group and Gay Bartlett Hubbell, Vice President, Head of Stores at Talbots, KnitWell Group, on how Engage is reshaping the customer connection.

Built around three goals

• Empower associates to make better decisions, faster and more efficiently.
• Deepen engagement for associates and customers alike.
• Transform the business with new growth models and new ways of operating.

Why it works

Engage was deliberate by design. Rather than applying AI broadly, KnitWell chose one high-impact area and kept the sales associate and the customer at the center of the solution. It's a focused approach that turns technology into genuine transformation for its brands, meaningful for the consumer, measurable for the business.

Watch on the Wall Street Journal