The Infosys Retail practice instills data analytics discipline at department stores. We distill demographic as well as psychographic insights for accurate micro-segmentation of customers. A nuanced understanding of shopping habits helps forecast demand and increase customer spend.
Our macro and micro-level planning solutions optimize the floor, shelf and window space. We use modular components to ensure smooth execution during seasonal variations in demand.
White paper : Blend convenience and flexibility with interaction to engage shoppers
Retailers should reengineer the purchase journey of millennial shoppers with bespoke technologies to seal deals faster and cultivate meaningful relationships.
Rich experience in implementing ‘buy anywhere - pickup anywhere - return anywhere’ retail models.
Data-driven marketing approach boosts sales by identifying blind spots, integrating the digital and in-store experience, and stimulating repeat purchase.
Category management and assortment strategies improve turnover across lines of products.