Offerings
Revenue Growth Management for Consumer Brands Utilizing Infosys Equinox Strategic Pricing
Overview
Infosys brings its capabilities in next generation Revenue Growth Management for consumer brands with Infosys Equinox Strategic Pricing, powered by Consumer Surplus Factor (CSF).
Available through the cloud-native digital commerce and marketing platform, Infosys Equinox solution leverages AI modules to help brands simulate, enact, adjust, and track pricing and promotion strategies at the brand, pack, and channel level.
Unlock profitable competitive growth, win customer mindshare, and scale decision making with advanced capabilities and data-driven recommendations. Using CSF, you can track customer behavior across markets and channels, monitor competitor pricing and sales velocity in near real-time. CSF measures the pricing power using the brands strength or equity in a competitive environment, using real-time market data and a proprietary econometric AI model.
What are the short-term and long-term strategic objectives of RGM
“The ultimate objective for RGM is to grow business and revenue in a profitable way for which developing a long-term pricing and price-pack architecture strategy is critical. This means understanding where (markets, channels) to play and what it takes to win by designing a pricing and price-pack strategy from a guideline that grows the business. In the short-term, the focus is on tactical initiatives. For example, the RGM function may have a target to find X million euros of growth each year, spread across pricing and promotions, assortment optimization, downsizing and upsizing, and optimizing trade investment. These tactical optimizations happen throughout the year, but they all fit into longer-term commercial strategies that develop and regroup every 2-3 years”Maksym Roshchyn - Global RGM lead at Kraft Heinz
Bringing in next generation revenue growth management for consumer brands with Infosys Equinox Strategic Pricing
Talk to our experts
- Raise the prices above the rate of inflation while preserving market share
- Hold of price increase to defend market share loss
- Identify products that are over indexed
- Understand cross elasticities and how a change in one product price impacts the performance across portfolio
- Develop more impactful D2C offering
Point of view - Next-gen RGM: How CPG Companies Can Use AI-led RGM to fund Future Innovation
Video - AI-Driven RGM Lessons from Kraft Heinz
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