Infosys brings its capabilities in next generation Revenue Growth Management for consumer brands with Infosys Equinox Strategic Pricing, powered by Consumer Surplus Factor (CSF).
Available through the cloud-native digital commerce and marketing platform, Infosys Equinox, our Strategic Pricing solution leverages AI modules to help brands simulate, enact, adjust, and track pricing and promotion strategies at the brand, pack, and channel level.
Unlock profitable competitive growth, win customer mindshare, and scale decision making with advanced capabilities and data-driven recommendations. Using CSF, you can track customer behavior across markets and channels, monitor competitor pricing and sales velocity in near real-time. CSF measures the pricing power using the brands strength or equity in a competitive environment, using real-time market data and a proprietary econometric AI model.
Maksym Roshchyn - Global RGM lead at Kraft Heinz
Measure your brands equity or customer’s willingness to pay for your brand as well as your competition with Infosys Equinox Strategic Pricing, powered by Consumer Surplus Factor (CSF).
Our solution makes the pricing decision for your brand by analyzing yours as well as your competition data at the brand, pack and channel level using an econometric model.
Get precise recommendation on whether you can still raise the prices above the rate of inflation while preserving market share with the help of our CSF tool.