The Infosys Consumer Packaged Goods (CPG) practice drives near real-time optimization of sales and advertising spend using our proprietary Micro-Market Districting platform. Our platform aligns sales and marketing data, which helps CPG and FMCG enterprises fine-tune media planning and digital campaign execution to achieve higher returns on marketing investments.
Micro-market districting brings a localized view to national campaigns, and answers critical questions about delivered campaign reach, costs of digital marketing engagement, as well as business outcomes. Through the lens of micro-market districts and the ROI measurement they bring, CPG enterprises can view digital marketing campaigns as a lead demand generation channel and access performance results in near real time.
For a full turnkey approach, the Infosys Micro-market Districting platform can be operationalized to drive digital marketing at scale by sharing accurate and near real-time localized data with Demand Side Platforms (DSPs) for programmatic advertising / biddable media. It increases campaign performance by enabling CPG enterprises to better allocate investments at the local level.
Infosys Micro-market Districting (MMD) offers a new breed of in-house marketing ROI analysis to enable a new level of sophistication.
Identification of neighborhood clusters with demographic overlap supports agile marketing strategies to reach and engage households.
Infosys TradeEdge traces hyper-local purchase behavior across D2C and B2B channels, spanning merchant partners, sales affiliates, resellers, retail networks, and digital marketplaces.
Correlation of POS data with consumer engagement data at the hyper-local market level maximizes investment in programmatic marketing.