Overview

The Infosys Consumer Packaged Goods (CPG) practice drives near real-time optimization of sales and advertising spend using our proprietary Micro-Market Districting platform. Our platform aligns sales and marketing data, which helps CPG and FMCG enterprises fine-tune media planning and digital campaign execution to achieve higher returns on marketing investments.

Micro-market districting brings a localized view to national campaigns, and answers critical questions about delivered campaign reach, costs of digital marketing engagement, as well as business outcomes. Through the lens of micro-market districts and the ROI measurement they bring, CPG enterprises can view digital marketing campaigns as a lead demand generation channel and access performance results in near real time.

For a full turnkey approach, the Infosys Micro-market Districting platform can be operationalized to drive digital marketing at scale by sharing accurate and near real-time localized data with Demand Side Platforms (DSPs) for programmatic advertising / biddable media. It increases campaign performance by enabling CPG enterprises to better allocate investments at the local level.

Our platform guides digital marketing campaign management, increases performance of national campaigns, and drives localized product launches / promotions.

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Optimize programmatic media campaigns and trade promotions at a micro-market level
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Challenges & Solutions

Identification of neighborhood clusters with demographic overlap supports agile marketing strategies to reach and engage households.

Infosys TradeEdge traces hyper-local purchase behavior across D2C and B2B channels, spanning merchant partners, sales affiliates, resellers, retail networks, and digital marketplaces.

Correlation of POS data with consumer engagement data at the hyper-local market level maximizes investment in programmatic marketing.