Optimize programmatic media campaigns and trade promotions at a micro-market level

Overview

The Infosys Consumer Packaged Goods (CPG) practice drives near real-time optimization of sales and advertising spend using our proprietary Micro-Market Districting platform. Our platform aligns sales and marketing data, which helps CPG and FMCG enterprises fine-tune media planning and digital campaign execution to achieve higher returns on marketing investments.

Micro-market districting brings a localized view to national campaigns, and answers critical questions about delivered campaign reach, costs of digital marketing engagement, as well as business outcomes. Through the lens of micro-market districts and the ROI measurement they bring, CPG enterprises can view digital marketing campaigns as a lead demand generation channel and access performance results in near real time.

For a full turnkey approach, the Infosys Micro-market Districting platform can be operationalized to drive digital marketing at scale by sharing accurate and near real-time localized data with Demand Side Platforms (DSPs) for programmatic advertising / biddable media. It increases campaign performance by enabling CPG enterprises to better allocate investments at the local level.