The Infosys Consumer Packaged Goods (CPG) practice uses predictive analytical tools that provide actionable insights by aggregating real-time data about products, suppliers, customers, and the business. Visibility into the global inventory helps you know what is selling, where and how fast. The information is useful to optimize every aspect of your business - from product development, category management and supply chain management to trade promotion planning, marketing and sales force management.

Our data analytics platforms prevent lost sales and stock out, while identifying sustainable business strategies. Real-time visibility into product data across categories and retail stores enables your team to modify assortment, aisle design, and in-store fixtures to drive sales.

Our visualization tools facilitate collaboration between category partners to create innovative promotion plans and in-store concepts to influence shoppers and drive sales of new products. We combine simulation and predictive modeling to understand profitability parameters and undertake root cause analysis of issues across functional areas.

We map business processes with performance metrics to gain contextual insights.

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White paper: Rethink CPG

An incremental approach to innovation enables CPG enterprises to maximize business value from technology investment.

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Challenges & Solutions

Statistical models for diverse business scenarios optimize product / market / media mix.

Audience intelligence enables customer / location-specific strategies to boost sales.