Optimize the trade promotion lifecycle

Overview

The Infosys Consumer Packaged Goods (CPG) practice offers trade promotion management and execution solutions to grow sales and increase profitability. Our closed loop system defines key metrics, monitors performance, senses demand, and accelerates response. It generates actionable insights for planning and managing diverse aspects – promotion, price, inventory, trade fund, supply chain, category, account, and customers.

Infosys helps CPG / Fast Moving Consumer Goods (FMCG) companies select products to promote, plan and execute trade promotions, and analyze performance. Our CPG-specific data model merges and harmonizes disparate data sets such as shipment, fund, settlement, syndicated sales data, and unstructured data. Further, our automation tools improve the accuracy of reporting and analysis by eliminating processing errors in sales and financial data.

We leverage proprietary artifacts for trade promotion management, including capability maturity model, process reference model, value diagram, personas across TPM roles, and preconfigured toolsets with promotion calendars, scorecards and what-if scenario builders. Our tools align internal and channel partners, and facilitate joint planning with retailers.