Digital Customer Engagement
The Infosys Retail practice offers digital transformation services for customer-oriented retailing. Our digital customer engagement solutions deliver a personalized, omni-channel experience. Digital solutions maximize the lifetime value of customers by engaging and influencing customers at the moment of purchase.
We establish a customer data integration strategy as part of our enterprise information management programs. We capture data from diverse sources to provide you with a 360-degree customer view. Our centralized customer database incorporates demographic and psychographic data, preferences, in-store and online shopping behavior, customer service records, and transaction history including returns, exchanges and promotional sales.
Success story : Dansk Supermarked launches click-and-collect service
An advanced e-Commerce platform enables the leading retail group to stimulate order frequency and increase customer basket size, while rationalizing costs.
Advanced tools identify the most valuable and profitable customers and segments.
Digital approach drives conversion by influencing customers across the purchase journey.
Data management techniques reconcile customer data from diverse channels for a unified customer view.