The Business of Currys is Underpinned by Technology

In conversation with Jimmy Garg, Head of Sales- Consumer, Retail and Logistics, Europe, Infosys, Andy Gamble, Group CIO, Currys plc, shares insights into shifts in consumer behavior and retail technology. Currys is a leading retailer of technology products and services in the United Kingdom and Nordics region.

Andy discusses how the multinational retailer is driving business strategy underpinned by technology in partnership with Infosys.

Ease of shopping

Currys leverages technology to enhance the convenience of in-store and online shopping while removing friction points in the path to purchase for customers.

Lifetime customers

Currys offers a range of solutions rather than products. The retailer cultivates customers for life by navigating customer journeys seamlessly such as product returns powered by generative artificial intelligence (GenAI).

Omnichannel

The retailer adopts an omnichannel approach to commerce. Increasingly, customers research electronic products online before visiting the store for product trials. Currys empowers store associates with the tools to address customer queries supported by GenAI.