COVID-19: Reimagine the apparel shopping experience

Apparel customers will return to stores only when the shopping experience inspires confidence and retailers take adequate precautions across the shopping journey.

Change the shopping experience

Retailers need to adapt to consumer shopping preferences and enhance the shopping experience. Brick-and-mortar retail stores should adopt digital solutions, including zero-touch channels, digitization using augmented reality, and connected devices.

Deploy advanced solutions

Apparel retailers need to promote safe shopping experiences for buyers such as slot booking for in-store visits and curbside pickups, anticipatory shipping with personalization features, and virtual trial rooms.

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