Sustainability Meets Commerce
Retail enterprises need to revisit operational strategies and growth plans to pivot to the circular economy. Customers, employees and business partners prioritize brands that are committed to sustainability. At the same time, retailers should comply with stringent environmental regulations and fulfill social obligations.
Bindya S Raj, VP and Delivery Head, Infosys, discusses strategies for sustainable commerce, in an article published by the Indian Retailer. A ‘3R’ approach ensures net zero operations while safeguarding the interests of all constituents.
- Reduce consumption of energy, water and raw materials. Mindful consumption conserves natural resources, while minimizing pollution and waste generation.
- Reuse materials including packaging. Further, products can be refurbished and repurposed to extend their life.
- Recycle end-of-life products as well as waste materials. For instance, plastic bottles and cloth hangers can be recycled into toner cartridges.
Our expert recommends that enterprises should combine a ‘design thinking’ culture with AI tools to embed sustainability into commerce. Analytical insights enable responsible sourcing and ‘green’ supply chain operations.
