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Perspective: Converting social avatars to healthcare members

Consumer engagement in the digital world has evolved rapidly and the trend is likely to continue. This will change the way health plans do business, specifically driving them to augment their traditional consumer engagement efforts with model aimed at social consumer engagement.

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Perspective: Prospecting for new members

Analytics can provide disruptive model to help health plans swing into high gear in their member acquisition efforts. This shift from the traditional approach to the new approach will make the member acquisition process more dynamic and cost-friendly.

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