Involve and Empower
Acquire and Retain |
Inform and Service
Gamification is rapidly gaining traction in the healthcare industry, where wellness apps are being employed to promote healthy lifestyle practices and improve self-care. Health plans are at the fore front of this development, embracing mobility to improve overall wellbeing of members while reducing cost of care.
Healthcare consumers are increasingly adopting the social media platform to reach out to insurers to deal with issues ranging from request for information to getting their grievances addressed. As the Industry becomes competitive a well-constructed engagement strategy using social media technology needs to become a part of a health plan business model.