Transform buying experiences and drive more XaaS revenue
As we usher in the age of experiences, the buying experience has increasingly shifted to becoming digital-first. The accelerated uncertainty in the macro environment has increased the imperative for enterprises to prioritize experiential factors and further, to quantify and clearly articulate value during the B2B purchase journey.
Organizations are focusing on creating a more customer-centric business model. To address this imperative and differentiate themselves in a crowded market, enterprises will need to offer more configurable solutions, provide superior buying experience, expedite product innovation and time to market, and at least in some industry sub-segments provide “As A Service” or subscription-based offerings.
In this webinar from Oracle and Infosys, featuring IDC, you’ll learn about the trends driving an experience-led transformation of the B2B purchase journey and factors to address the need for the future B2B buyer. You’ll also hear from Vertiv on how they undertook such a transformation and the business value they were able to derive.
Newin Durai, AVP, Delivery Head - Infosys
Praveen Mutyam, IT Director, Enterprise Applications - Vertiv
Sudhir Rajagopal, Research Director, Future of Customer Experience – IDC
Tom Schmidt, Contributing Editor - CIO Marketing Services
Vijay Rajkumar, Senior Director, CX Outbound Product Management - Oracle