Creating a single source of truth at adidas with SAP HANA

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adidas has multiple data sources residing across their wholesale, retail and ecommerce systems. The market units have specific information to run their profit and loss statement (P&L) and this is not in the global BI system. Hence, there are multiple versions of truth compared to the key performance indicators for running the business.

adidas conducted a proof-of-concept, foundation work to go into the future, with Infosys as the strategic partner. adidas sees SAP HANA as the glue to creating a single version of truth across all brands, functions and channels, thus lowering total cost of ownership, increasing agility, and reducing complexity.

It envisions a self-serving and agile BI with integration of data from various markets and functions into a global data BI model without redundancies. This would help perform integrated business planning within the consolidated BI platform across all functions – such as marketing, finance, global operations etc. – to see the impact on P&L.

In this video, Michael Voegele, Vice President of IT at adidas Group, shares lessons learnt and future landscape of this implementation. He also talks about its impact on business and especially on IT strategies with a consolidated high performance analytics database, which is not only for reporting but also for real-time transactions.

Creating a single source of truth at adidas with SAP HANA 
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