Infosys Wins 2020 Google Cloud Industry Solutions Partner of the Year- Media and Entertainment
Infosys has been awarded the 2020 Google Cloud industry solution partner of the year - Media & Entertainment. Our approach of proactively and collaborative working with Google Cloud and the “One Google” Media Ecosystem including YouTube, is resonating well in the market across studio, broadcast, sports, music and D2C segments.
Salient aspects of our relationship with Google Cloud:
- First movers - Infosys was the first mover for Google on amplifying the transformation of the media supply chain with smart workflows and content intelligence from production to distribution
- Accelerating digitizations - together we built a media platform that has the potential to disrupt the traditional media business. Infosys built an orchestration layer leveraging GCP components spanning AI/ML, Data Analytics, Content Creation and Distribution.
- Maximizing monetization- developed a consortium play with Google Cloud to digitize and monetize M&E customers’ assets and archives on YouTube at global scale
- Creating hyper-personalized experiences - metadata enrichment across the media supply chain with Content AI driving hyper-personalized content experiences to audiences
- Joint Go to Market - Leveraging the combined presence at M&E customers to power disruptive plays that are further fueled by well orchestrated customer councils and industry pioneering roundtable events