The Infosys Media and Entertainment practice digitizes the content supply chain to provide a compelling audience experience. Our open source analytical platforms enable multidimensional data analysis and visualization for insights and real-time decision support. Moreover, our platforms correlate diverse data streams such as viewership, advertisement engagement, content metadata, demographics, and social interaction. It enables accurate forecasting of audience requirements across sources, forms and formats of entertainment.

Infosys implements a robust digital infrastructure to track the customer journey and harness real-time data from interactive television, online and mobile touch points. A modular architecture reduces time-to-market for entertainment portals and asset-specific microsites. Significantly, it helps us apply patented techniques for uninterrupted consumption of multimedia content.

Our Artificial Intelligence (AI) and deep learning solutions help consumers mine catalogs and identify content that matches their interests and context. In addition, AI-powered analytics empowers content producers and distributors to re-format / re-purpose and curate / recommend content for customization.

We evaluate metrics across print and digital campaigns to broadcast relevant marketing and programming content to users.

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Audience Experience

Our platform transforms static sports assets into a dynamic, value-driven ecosystem to deepen fan engagement and grow revenue.


Challenges & Solutions

Non-intrusive tools track content consumption - what, when, how long, where, and on which screen / device.

Analytical platforms ingest media, social and third-party data to provide granular insights into preferences of micro-segments.

Patented technology encourages users of interactive television to initiate discussions and set preferences for entertainment.