The Infosys Retail practice offers digital transformation services for customer-oriented retailing. Our digital customer engagement solutions deliver a personalized, omni-channel experience. Digital solutions maximize the lifetime value of customers by engaging and influencing customers at the moment of purchase.
We establish a customer data integration strategy as part of our enterprise information management programs. We capture data from diverse sources to provide you with a 360-degree customer view. Our centralized customer database incorporates demographic and psychographic data, preferences, in-store and online shopping behavior, customer service records, and transaction history including returns, exchanges and promotional sales.