Digital customer engagement
Your retail store can cultivate loyal customers by adopting customer-oriented merchandising and marketing solutions. Customer-oriented processes enable you to distill insights from real-time data and provide a personalized experience. However, cross-channel visibility is a prerequisite for one-on-one customer relationships.
The Infosys Retail practice offers digital transformation services for customer-oriented retailing. Our digital customer engagement solutions deliver a personalized, omni-channel experience. You can maximize the lifetime value of customers by engaging and influencing customers at the moment of purchase.
We establish a customer data integration (CDI) strategy as part of our enterprise information management (EIM) programs. We will capture data from diverse sources and provide you with a 360-degree customer view. Our centralized customer database incorporates demographic and psychographic data, preferences, in-store and online shopping behavior, customer service records, and transaction history including returns, exchanges and promotional sales.
- Reconcile customer data from diverse channels for a unified customer view
- Improve targeting through contextual promotions / offers
- Identify most valuable and profitable customers and segments
- Drive conversion by influencing customers in the purchase journey