The cloud offers retailers a competitive edge
Retailers need to transcend intrinsic cloud benefits of scale and agility. Retail enterprises can gain a competitive advantage while driving operational excellence, according to Maloy Patnaik, AVP and Country Head – ANZ, Consumer, Retail and Logistics, Infosys.
In an article published by Retailbiz, Patnaik identifies key areas for retail enterprises to seize a competitive advantage.
Boost e-commerce
An advanced cloud platform maximizes the performance of digital channels. A robust cloud foundation ensures higher conversion rates, repeat customers, and lower bounce rates. Significantly, cloud native retailers can leverage scalability to manage spikes in online traffic and fulfill orders.
Personalize customer journeys
Retailers can engage deeply with shoppers by harnessing customer data on the cloud across the customer journey – from product discovery to fulfilment and after sales. The rich trove of data offers insights to enhance the digital channel strategy, improve store design, and optimize assortment planning.
Enhance supply chain responsiveness
Retailers can analyze a huge volume of data on the cloud in real time to make timely and accurate decisions related to demand and supply planning. A cloud platform breaks down silos to deliver a single version of truth. This allows retailers to adopt an omnichannel approach for cross-selling across channels.
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Three ways cloud gives retailers a competitive edge
