Reimagining Customer Experience with GenAI
GenAI can be combined with a responsible AI approach, robust data management, and technologies such as 3D, AR and VR to augment core functions. An advanced technology ecosystem boosts operational efficiency, while enriching the shopping experience with visual search tools, virtual try-ons, and personalized product recommendations.
In an article published by CXOtoday, Santhosh Subramaniam, Associate Vice President, Infosys, discusses how generative AI is transforming the retail value chain.
The ability of GenAI solutions to generate organic content and process content in textual, image and video formats can be a game-changer for retailers, according to our expert. GenAI models deepen customer engagement by not only enhancing conversational commerce and targeted marketing but also personalizing the customer journey.
GenAI tools create unique product descriptions and marketing messages based on customer-specific data, including behavior, preferences, demographics, and historical sales. Notably, hyper-personalization enables retail brands to grow revenue by boosting conversion.
